You may very well have heard our thoughts about labels like this on the jeans for pear-shaped women and hourglass shaped-women blog posts, but it’s worth repeating again…
Because look, over at Revelle, we do NOT believe in labeling our bodies. We are vehemently against labels in general, but especially when they have underlying connotations of comparison or judgment.
It’s my personal belief (hi, JoAnna, founder of Revelle here) that body shape ‘labels’ (apple shape, pear shape, hourglass shape, muffin top, etc) do exactly this. They encourage us to categorize ourselves, and inherently lead to comparisons about what shapes are ‘better’ or ‘more desirable’ than others. Honestly, f*ck that.
Part of Revelle’s purpose is to dismantle these labels and help every single woman realize that her body is absolutely beautiful just the way it is. Every day, every moment, every year. BUT, in order to achieve that goal, we need to acknowledge certain things about the world that we currently operate in.
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