Revelle founder, JoAnna Hartzmark

Dispatch From The Founder: Why I Hate New Year’s Resolutions

Happy New Year, Revelle Fam! I know that it’s *technically* a day too late (according to Larry David) to still be saying that, but I’m hoping you’ll give me a pass this year because tbh I’m still processing the fact that 2022 is over and done with — slash still sort of processing every year since 2020 if we’re being completely honest. 

As I’m sure I mention every year, I am vehemently against New Year’s Resolutions and the idea that an arbitrary page turn on the calendar necessitates some great personal change… BUT I’m also hugely supportive of any moment that promotes reflection and taking a step back from the day-to-day craziness of our lives. I’m sure it’s not exclusive to life as a startup founder, but I certainly find myself shocked when I realize how long it’s been since I’ve really reflected on how far I’ve come, how much has changed, and celebrated milestones that I likely just breezed past in the moment. 

So in honor of the moment, let’s take a look back!

A Look Back At 2022

Revelle has grown from a fledgling idea to a full-blown startup this past year — and it truly is all thanks to YOU, our incredible community. I’ve been blown away by the feedback we’ve received from you all, and I continue to be simultaneously thrilled and humbled by how much our mission seems to resonate with you, our most important critics. 

Not only did we grow in size, but we also had new experiences together that I never would have imagined when I first had this idea back in early 2020. We experimented with our first ever in-person presence for Revelle, despite being a digital-first company — shoutout to Showfields for helping bring our vision to life! And back in September we even won our first major award for innovations in e-commerce — MASSIVE thank you to Women in Innovation for that honor. I really hope someone captured the look of shock on my face when they announced it, best surprise ever. 

But beyond those tangible experiments and very real evolution of the company, it was our internal growth that makes me prouder than ever of what we’re building. Our small but mighty team is tighter than ever, trusting each other to make bold choices and try new things. And I’m personally learning so much every day about how to be a better business leader and manager (always open to feedback, ladies!). I always say that if we’re not failing every day we’re not moving forward enough, learning enough, or taking enough chances — and I’m truly so proud of how much we were able to embrace that ethos and bring Revelle to the next level in 2022. Watch out 2023, we’re coming for ya!

What’s Next For Revelle

I could totally spend another giant paragraph detailing all of the exciting things that I hope we’ll be able to accomplish in 2023, but instead I’d rather focus on the most important aspect of Revelle — our community. 

We’re going to keep building Revelle with you in mind, and we’re going to keep experimenting and trying new things. But to do it properly, we need to keep hearing from you all every day. Don’t be shy! Tell us when we make an update that you find yourself hating. Let us know if we post something on Instagram or TikTok that misses the mark. Don’t lose sight of the fact that this company is being built for YOU, not for anyone else. 

We love hearing from you, so cheers to an even tighter Revelle community in 2023.

A Note On New Year’s Resolutions

As I’ve already mentioned numerous times in this post, I’d loath using this opportunity to tell you that anything needs to change in your life simply because we added a new digit to the end of today’s date. If you personally want to harness this moment to seek out some sort of new experience in your life — go for it! But this collective pressure to redefine ourselves is something that becomes toxic far too easily. 

We all likely just spent six weeks celebrating, indulging, and maybe not sticking to our normal day-to-day routines. But that’s ok! You don’t have to punish yourself for taking the time to really connect with family and friends, or even connect better with yourself. And you certainly don’t need to listen to any company, influencer, or marketing campaign that tries to make you feel insecure about any part of your life. So this year, let’s all make a promise to be patient with ourselves, to give each other grace, and to ignore the voices out there that tell us that we are anything less than simply because we at a bunch of cookies over the holidays (seriously though, my cousin makes these peanut butter cookies that she sticks an actual Reese’s peanut butter cup inside and literally nothing could make me feel bad about eating them). 

So much love from the Revelle Fam, to the Revelle Fam <3 



Looking for a way to make the whole jean shopping process WAY easier?

That’s where Revelle comes in. When you join — which, BTW, doesn’t cost you anything — we’ll ask you a few questions about your beautiful body. From there, we work our magic (and by magic, we mean technology) to build your personal store. As you like (heart) and dislike (broken heart) jeans, we’ll get to know your tastes, preferences, and style even better so you can find your new fave pair of jeans.

Revelle is on a mission to make women feel beautiful in their bodies every day by helping them find clothes that actually FIT, and we only feature products we think you’ll love as much as we do. Please note that if you do purchase something by clicking on a link, we may receive a small commission. 

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